Cross Continental Collaboration – A Spontaneous Fashion Lens for BUBBLEGUM CLUB
Natural beauty accentuated with minimal makeup and loose-fitting silhouettes. Nostalgia evoked through analogue photography. Traditional framing and spontaneous emotion. Free collaboration.
Four creatives shared a mutual goal – to collaborate on a shoot during their time spent in Cape Town. A per chance meeting with Makeup and Hairstylist Patricia Piatke led the stylist for this shoot, Shukrie Joel to get in touch with her while hunting for a good photographer to put heads together with. And so, a collaboration was formed between photographer, hair and makeup artist, stylist and model. Their amalgamated team includes Detlef Honigstein, Shukrie Joel, Lolita Kupper and Patricia Piatke.
The project was approached using analogue photography as the medium to speak through given Detlef’s affinity to the format. Colour and black and white film are employed evoking both a classical feeling and becoming more modern as colour is gradually introduced.
"I have a duty to speak the truth as I see it and share not just triumphs, not just
the things that felt good, but the pain, the intense, often unmitigated pain. It is
important to share how I know survival is survival and not just a walk through the
- Audre Lorde
We ponder the idea if transformation in fashion is essential to the creation of innovation. One fashion transforms into another until we realise everything new is a well re-invented old. In nature as in fashion, this is mostly related to seasonal change – change of temperatures, change of colours, change of silhouettes, change of mood. If bright pastels and greens were ruling the catwalks last season, this year’s round of spring/summer shows have shown us that the future belongs to those who are daring – prints, doodles, patterns, stripes and checks.
If anything, fashion turned on its head when “banned” by fashion-savvy people over saturation of branding like the Burberry check exploded into a symphony of textures and various combinations. Or not? Branded culture obsessed millennials have already happily braced lower price point versions like JW Anderson’s Uniqlo collaboration (we’ve all seen the beige mac at least 10 times each on average!).
What’s curious for this upcoming season is the unintended sophistication of traditional takes on heritage and craftsmanship. While London embraced streetwear to its fullest, Paris gave us a whiff of elegance, tipping on its thigh-high boots which we saw in numerous shows. The 1980s are still in the picture and somehow caught up in this momentum of vinyl fuschia glory.
Good luck with the monochrome preferences out there – this time belongs to maximalism. London College of Fashion designer Roman Serra illustrates his vision on what makes fashion transformative.